RALEIGH, N.C. – The Kroger Co. (NYSE: KR) ( http://www.kroger.com/ ), the nation’s largest traditional grocery retailer with 16 stores throughout the Triangle and North Carolina, has announced that it will offer cakes from Carlos’ Bakery, made famous on TLC’s network television show, Cake Boss, starting Sunday, Nov. 4. The first national retailer to market the Cake Boss confections, Kroger will offer two separate cakes for customers – the Badda Bloom and the It’s My Party. The carefully-crafted creations are double layers of white and chocolate cake filled with fudge and frosted with buttercream icing. Each cake is retailed at $24.99. Select Triangle stores will offer the cakes starting Nov. 4 and all will receive the cakes over the next few weeks. Contact your local Kroger store to confirm availability.

Since its premier, Cake Boss has attracted more than 140 million viewers across the U.S. With an increasingly strong presence, the television show continues to witness double-digit growth in viewership among adults with each new season and enjoys more than 30 million child viewers between the ages of 2 and 17 years-old.

QUOTES:

“Over the last few years the Cake Boss television show has continued to grow in its popularity across the U.S., which is one of the reasons we are so excited to provide Kroger customers cakes straight from Carlos’ Bakery,” said Carl York, advertising & public relations manager for Kroger’s mid-Atlantic marketing region. “We hope to see all Kroger customers and loyal fans of Buddy Valastro and his famous bake shop in our stores starting Nov. 4 as we unveil the cakes across the Triangle community.”

DETAILS:

- The Cake Boss cakes each have a shelf life of five days, whether refrigerated or stable.

ABOUT KROGER:

Kroger, the nation’s largest traditional grocery retailer, has 16 stores throughout the Triangle and North Carolina, including Apex (1), Cary (1), Garner (1), Fuquay-Varina (1), Raleigh (6) and Durham (6). Headquartered in Cincinnati, the company employs more than 338,000 associates who serve customers in 2,439 supermarkets and multi-department stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry’s, King Soopers, QFC, Ralphs and Smith’s. The company also operates 788 convenience stores, 361 fine jewelry stores, 1,046 supermarket fuel centers and 40 food processing plants in the United States. Kroger focuses its charitable efforts on supporting hunger relief, health and wellness initiatives, and local organizations in the communities it serves. For more information, please visit http://www.kroger.com.

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