RALEIGH, N.C., Feb. 9, 2015 – MMI, a strategic communications firm based in North Carolina’s Research Triangle region, has announced the hiring of Ashlee Bolding as senior account supervisor. At MMI, Bolding will be responsible for leading several of the firm’s marquee accounts and serving as a member of the senior leadership team. Bolding brings specialized communications skills to MMI in advertising, account management, public relations and strategic marketing.

Prior to joining MMI, Bolding served as a marketing communications specialist for Cree, Inc., a market-leading innovator of lighting-class LEDs, LED lighting and semiconductor products for power and radio-frequency (RF) application based in Durham, North Carolina. While there, she was engaged in consumer and commercial product marketing and communications initiatives and worked with leadership to increase Cree’s brand reputation and competitive footprint. Previously, she served as a senior account executive and project lead with Durham-based advertising agency McKinney where she led campaigns across all marketing channels for several of the agency’s large, national retail brands.

A resident of Apex, North Carolina, Bolding received her Bachelor of Science in communication, with a concentration in public relations, from Appalachian State University in Boone, North Carolina.

QUOTES:

“As a full-service strategy-led communications agency, MMI continues to recruit highly talented, experienced professionals like Ashlee who bring specialized skill sets and fresh creative ideas to advance our clients’ needs,” said Alfred Leach, president of MMI. “Ashlee’s experience building integrated multi-channel campaigns using traditional and digital toolsets for brands large and small will help us achieve our clients’ business and brand performance objectives.”

“In today’s increasingly competitive business landscape, MMI understands how important it is for brands to effectively and efficiently find new ways to meaningfully engage with their customers to build loyalty and advocacy,” said Bolding. “To do this, MMI focuses more on ‘why’ than ‘how’ campaigns are created and that is a true differentiator for me in the agency world.”

NEW MEDIA CONTENT:

MMI Twitter account

http://twitter.com/MMIPR

MMI blog

http://mmipublicrelations.com/blog

MMI YouTube channel

http://youtube.com/user/mmipublicrelations

MMI Facebook page

http://facebook.com/mmipublicrelations

ABOUT MMI:

MMI is a full-service communications firm that provides strategy-led, integrated campaigns to Fortune 500, middle-market, and emerging-growth companies. Established in 2004 and located in North Carolina’s renowned Research Triangle, MMI serves businesses in the bio/pharma/medical, technology, education, retail, professional services, architecture/real estate/construction, hospitality/restaurant and government industries. MMI is consistently voted among “Best Places to Work” and is a recipient of the Greater Raleigh Chamber of Commerce Pinnacle Business Steady Growth and Profitability Master Award. MMI is one of the nation’s top 100 independent PR firms. For more information, visit http://mmipublicrelations.com.

Specialties

Public Relations, Social Media Campaigns, Video Production, Content Creation, Advertising & Creative Services, Website Development, Crisis PR

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