RALEIGH, N.C., Jan. 5, 2015 – MMI, a strategic communications firm based in North Carolina’s Research Triangle region, has announced the hiring of Anna-Marie Holland as account executive and digital and analytics specialist. At MMI, Holland will be responsible for providing analytics and consulting services to the agency’s B2B, B2C, Fortune 500, middle market and startup clients, including sentiment analysis, competitor audits, market research and integrated digital solutions to optimize sales funnel performance.

Prior to joining MMI, Holland served as a communications specialist for the Institute for Emerging Issues at North Carolina State University. In that role, she developed and promoted targeted messages across the university’s social media assets and tracked behavioral analytics to improve North Carolina’s competitiveness in health, economics and related policies. Previously, she served as a social media consultant/community manager for SAS Institute. Holland received her Bachelor of Arts in communications with a concentration in public relations and interpersonal communications from NC State.

QUOTES:

“As MMI expands its suite of digital services, we are proud to welcome Anna-Marie, an experienced digital media and analytics professional, to our team,” said Alfred Leach, president of MMI. “MMI is investing in analytics to help our clients achieve their business goals and brand performance objectives.”

“I am excited to join the MMI team and integrate my knowledge of digital media and social media analytics into the firm’s expanded service offerings,” said Holland. “Being able to help clients achieve their business goals with these high-level services and being able to work with such an incredibly talented staff is very rewarding, and I look forward to growing my career here.”

NEW MEDIA CONTENT:

MMI Twitter account

http://twitter.com/MMIPR

MMI blog

http://mmipublicrelations.com/blog

MMI YouTube channel

http://youtube.com/user/mmipublicrelations

MMI Facebook page

http://facebook.com/mmipublicrelations

ABOUT MMI:

MMI is a full-service communications firm that provides strategy-led, integrated campaigns to Fortune 500, middle-market, and emerging-growth companies. Established in 2004 and located in North Carolina’s renowned Research Triangle, MMI serves businesses in the bio/pharma/medical, technology, education, retail, professional services, architecture/real estate/construction, hospitality/restaurant and government industries. MMI is consistently voted among “Best Places to Work” and is a recipient of the Greater Raleigh Chamber of Commerce Pinnacle Business Steady Growth and Profitability Master Award. MMI is one of the nation’s top 100 independent PR firms. For more information, visit http://mmipublicrelations.com.

Specialties

Public Relations, Social Media Campaigns, Video Production, Content Creation, Creative Services, Website Development, Crisis PR, Analytics

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