Raleigh, N.C., Feb. 23, 2015 – Wake Education Partnership, a nonprofit comprised of business and community leaders committed to improving public education, today announced that it is rebranding as WakeEd. For more than 32 years, WakeEd has been a leading facilitator for connecting business and community resources with the Wake County Public School System (WCPSS). The organization’s efforts to create a better school system have placed more than $1 million directly into the hands of teachers, encouraged best practices throughout the school system and informed the community on the issues affecting WCPSS. For more than a year, the nonprofit has worked to develop new strategies to increase its effectiveness in the business community and community-at-large as part of a John Rex Endowment grant.

WakeEd worked with the consulting firm Armstrong McGuire to rebrand the organization, creating a new strategic focus and a mission to engage, inform and mobilize the business community and community-at-large in collaboration with WCPSS to provide every student with excellent educational opportunities, highly effective teachers and strong leaders. WakeEd hopes to involve the entire community of Wake County in improving WCPSS schools.

Through grant monies received from the John Rex Endowment, WakeEd partnered with the marketing firm BC/DC to create a new logo. The dots surrounding the WakeEd name symbolize how the organization works as a catalyst to bring all voices to the table. In addition to a new logo and tagline (“Investing in Education”), the rebranding also included a redesigned and fully responsive website – http://wakeed.org. Whether they are an educator, parent or businessperson, users will now be able to easily access information on how they can get involved with the nonprofit.

QUOTES:

“WakeEd has a bold, new vision to make sure every WCPSS student graduates with the skills to succeed in a global economy,” said WakeEd President Steve Parrott. “To reach that goal, we will need to form a partnership with everyone in Wake County. Our new strategic focus will carry WakeEd through many more decades of successful partnerships between the school system, businesses and greater community.”

“WakeEd has been such a vital part of the community for more than 30 years and this rebranding effort helps us update our public face,” said Chairwoman and SAS Director of Education Initiatives, Caroline McCullen. “When businesses partner with schools it leads to stronger communities and a stronger economy.”

DETAILS:

- For more information about WakeEd and the rebrand, visit their website at http://wakeed.org.

NEW MEDIA CONTENT:

WakeEd Twitter account:

https://twitter.com/wakeedpa

WakeEd Facebook page:

https://www.facebook.com/WakeEdPartnership

WakeEd YouTube channel:

http://bit.ly/1AP5C3D

WakeEd LinkedIn page:

http://linkd.in/1vD6RwR

About Wake Education Partnership:

Wake Education Partnership is an independent, non-profit organization comprised of business and community leaders committed to improving public education. Since 1983, the Partnership has advocated for excellent educational opportunities for all students in the Wake County Public School System. For more information, please visit http://wakeedpartnership.org.

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